INTRODUCTORY OVERVIEW

Top tips

  • Increase your knowledge of the pro’s and con’s of corporate support before entering into any agreements. Take as much expert advice as is available.
  • Be clear about what your organisation is committing itself to.
  • Be clear what the gains are for you and for the commercial company - are they reasonable to both parties?
  • Be clear that both partners ‘match’ in terms of ethics, values and principles.

  • Research your target company and have a named contact to write to.
  • Keep the letter brief stating what you want and why the company should support your voluntary or community organisation.
  • Plan ahead and allow enough time. Some companies may need to get permission from their head office.