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Selling goods and services

Many voluntary and community groups and social enterprises earn income by selling goods and services in a variety of ways.

Some organisations earn all their income this way.

Common examples are through contracts to deliver services on behalf of a public sector body, or through developing trading activities – but there are many and varied ways that voluntary and community organisations and social enterprises earn money selling goods and services.

It is often assumed that charities are not allowed to trade commercially. In fact, they can, but only if the activity they are carrying out is in pursuit of their primary aim(s). Known as ‘primary purpose trading’, this means, for example, that an educational charity can sell educational materials, a social welfare charity can deliver welfare services under a contract, and a community centre can rent out rooms for community activities.

However, if a charitable organisation sets up a significant trading activity, which is unrelated to the charity’s primary aims, and is purely aimed at raising funds, it needs to do so through a separate organisation. This is often achieved through setting up a ‘trading arm’ of the organisation. This is where, for example, an organisation established to run a shop donates any profit the shop makes to the charity or voluntary organisation.

So, if an educational centre also runs a souvenir shop and café – and if the income from these is significant – the shop and café probably need to be separately constituted. Charity shops are common examples of separate trading arms.

A key issue here is the tax status of charitable activity. Charity income is usually exempt from tax, whereas non-charitable trading income is not. It is the act of converting the surplus from a trading arm into a donation to a parent charity that provides a tax exempt status for the funds. It is the donation that attracts the tax exemption, not the trading income. For more information on tax issues see our Introductory Overview on Taxation.

In this section you will find Introductory Overviews to a range of topics listed under Selling goods and services on the left. In each overview you will also find:

  • a formatted pdf leaflet of the text which you can download and print
  • a resources section containing links to other resources on the topic.

Some topics will also offer links to relevant case studies and some of the more technical topics have expert guides.

Other topics that you might want to explore are:

Legal structures

Taking on additional responsibility can lead to a need to review an organisation’s legal structure, especially to ensure that its trustees, directors or management committee members are protected. This overview provides a starting point to considering the choices of legal structure.

Loans and equity finance

Developing activities, which will earn money, may mean that using loans or some form equity finance is a viable option for developing the organisation. This overview provides an introduction to this form of finance and the issues it raises for voluntary and community groups.

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