Admission charges and cultural activities
Admission charges to museums, galleries, art exhibitions and zoos and theatrical, musical or choreographic performances of a cultural nature are exempt from VAT when provided by a public authority or eligible body. To qualify as an eligible body an organisation must satisfy three tests:
- It must be a non-profit making organisation
- It must apply any profits made from exempt admission fees to the continuance or improvement of the facilities made available by means of the supplies
- It must be managed and administered on an essentially voluntary basis by people who have no direct or indirect financial interest in the activities of the body
Membership subscriptions
Subscriptions are presumed to be exempt where the only benefits are those such as the right to vote at the AGM and to receive the annual report. This applies to non-profit making organisations whose aims are in the public domain and are of a political, religious, patriotic, philosophical, philanthropic or civic nature. Such bodies may or may not be charitable.
Membership schemes that are just a means of raising donations will be classified as non-business and therefore outside the scope of VAT. There will be no benefits in this situation.
The VAT treatment depends on the VAT status of the benefits of membership. An extra-statutory concession allows not-for-profit organisations to agree with HM Revenue and Customs (HMRC) an apportionment of the subscription to treat it as a multiple supply of the various benefits, with each benefit carrying its applicable VAT or exempt status. You have to value the benefits based on the cost to your organisation of providing the benefit. So, for example, if you provide a magazine, then you have to work out the cost of producing and sending the magazine. The method HMRC requires you to follow is to find the cost of zero-rated and standard-rated benefits and then to assume everything else is exempt. The apportionment basis has to be agreed in advance with your local VAT office before it can be applied.
Sponsorship
There is a significant difference between a corporate donation and corporate sponsorship. If a donation is being received, then nothing should be given to the company in return. Sponsorship, on the other hand, is a reciprocal arrangement. The company receives advertising or promotional services in return for the cash given to the charity. Sponsorship is therefore a business arrangement and is standard-rated. It is also potentially liable to corporation tax because it is trading income.
Alternatively, the company could give a donation to the charity, possibly under gift aid, and receive no benefits in return. The charity may simply acknowledge the gift in the annual report and this would be outside the scope of VAT.